Your Website Sucks. How to Design the Perfect Website for Your Business
- by Kiel Emard
In this digital age, having a website is not a luxury but a necessity for businesses of all sizes. Your website is more than just an online presence, it’s a reflection of your brand and a key component of your marketing campaigns. However, a website alone is not enough to be found online. You need to make sure your website is properly designed and optimized to drive organic leads and customers. In this blog post, we will discuss the key aspects of designing the perfect website for your business needs.
Appearance: The appearance of your website is the first impression potential customers will have of your brand. You want to make sure the design is clean, professional, and consistent with your brand image. It’s important to have a clear visual hierarchy, so visitors can easily navigate your site and find what they are looking for. A cluttered and confusing design will lead to high bounce rates and lost sales.
User Experience: The user experience (UX) is how visitors interact with your website. You want to make sure your website is easy to navigate, loads quickly, and is mobile-friendly. Nearly 60% of searches are performed on mobile devices, so having a mobile-friendly site is critical. Make sure your website adapts to different screen sizes and devices, so visitors can easily access your content on any device.
Content: Content is king when it comes to SEO. You need to make sure your website has high-quality content that is optimized for search engines. This includes having proper usage of H tags, incorporating your keywords strategically, and having separate pages for each of your major services. It’s also important to have service area pages, so potential customers can find out if you serve their area. Lastly, make sure your content is written at a 5th-grade reading level, so it is easy to understand and digest.
Images: Images can make your website come alive, but they can also slow down your page speed. You want to make sure each image is properly optimized for size and loading times. This includes saving images with the appropriate keywords and alt text. Each individual page should also be optimized with the appropriate title, alt text, and page description. This will help search engines understand what your page is about and rank it accordingly.
SEO: If you want your website to rank well in search engines, you need to optimize it for SEO. This includes having the appropriate meta tags, schema markup, and backlinks. If you don’t have experience with SEO, it’s best to hire an SEO company to build your website. If your website is self-built or built by someone who doesn’t understand how SEO works, it’s likely that you may have to have your website rebuilt to properly design and optimize it to work correctly for your SEO strategy and rank.
In conclusion, designing the perfect website for your business needs takes time, effort, and a little bit of know-how. You want to make sure your website is clean, professional, easy to navigate, and is optimized for SEO. With the right design, content, and SEO strategy, your website can account for up to 70% or more of your organic leads and customers. Don’t underestimate the power of a well-designed and optimized website, it’s a critical component of your brand and marketing campaigns.
In this digital age, having a website is not a luxury but a necessity for businesses of all sizes. Your website is more than just an online presence, it’s a reflection of your brand and a key component of your marketing campaigns. However, a website alone is not enough to be found online. You need…